WARNER MUSIC SINGAPORE & SINGPOP ANNOUNCE BRAND NEW MUSIC PROGRAM, SINGVOICE新创之声2021
15 July 2021
SINGAPORE, July 15, 2021 – Warner Music Singapore (WMS) and SingPop are announcing a music program titled, SINGVOICE新创之声2021(SingVoice), today. Launching on July 15, 2021 at www.singvoice.sg, SingVoice is a platform for up and coming Mandopop singer-songwriters in a “mentorship and competition” format. This partnership marks the first collaboration between the major label and industry experts to hunt for the next Mandopop star in Singapore.
Kickstarting with an open call for entries (eligible participants to submit two original song demos and one video introduction), SingVoice will shortlist 20 participants through a series of auditions and live performances at the semi-finals to 10 finalists. The finalists will be able to tap into a mentorship program of songwriting workshops, professional production studio sessions and performance training to hone their musical artistry and audience engagement skills. The finale of SingVoice will culminate through a final showcase in December, where two runner-ups and the newly crowned SingVoice winner will be announced.
SingVoice’s mentorship program will be powered by SingPop, a non-profit music organization founded by award winning music producers and songwriters George Leong, Derrick Tham, Terrence Huang and Hubert Ng that aims to grow Singaporean artist profiles in the Mandopop music industry in Singapore and regionally. Joining their ranks are Goh Kheng Long and Kenn C, who will draw on their extensive international experience with Mandopop artists to advise participants as A&R mentors. Award-winnings luminaries as David Tan, Wilson Tan, Jonathan Koh, Tan Boon Wah will closely support each participant’s creative process from writing to production.
Collectively, the mentors offer both prestige and industry insight for the participants, having worked with celebrities such as A-Mei, Jacky Cheung, Leslie Chueng, JJ Lin, Sammi Cheng, Stefanie Sun, Tanya Chua, Andy Lau and others of similar calibre.
WMS’s homegrown bilingual artists, 楚晴Jasmine Sokko and 向洋Nathan Hartono will also lend their expertise and experience to inspire a new generation of singer-songwriters.
Finalists are expected to commit to about 15 full days of mentorship, studio production, and competition events between August 28 to December 3, 2021.
Through this partnership with WMS, SingPop will bring its brilliant A&R specialties and industry expertise into the picture, shining a light on Singapore’s upcoming Mandopop musical talents. SingVoice will also offer a holistic platform for WMS to discover and grow the next generation of Mandopop artists.
Says Gerald Ang, Managing Director of WMS, “Mandopop in Singapore has been experiencing a dramatic growth in consumption, and is increasingly capturing the attention of audiences both locally and abroad.
We are delighted to be able to partner with SingPop in our search for the next amazing Mandopop artist and grow our domestic roster. Together with Jasmine Sokko and Nathan Hartono, who also have released music in Mandarin, we will continue to connect our artists with fans here in Singapore and across the region.
This fits in well with SingPop’s mission and so we look forward to many more similarly meaningful partnerships and projects in the years to come.”
George Leong, co-founding member of SingPop adds, “We appreciate Warner Music Singapore for their firm support of our mission in helping Singapore music thrive, and musicians flourish. We can confidently look towards our artists being proudly recognised.”
The full SingVoice journey will also be documented in a video series supported by National Arts Council (NAC), available in full episodes on SingVoice’s official YouTube channel and as video shorts on SingVoice’s official Facebook and TikTok channels.
SingVoice is supported by UFM 100.3 as the official supporting radio station. Jay Studio will provide the venue for the final showcase.
Non-Profit organisation SCAPE is the official program partner that will be providing venue spaces for SingVoice’s events including hosting judging, training, recording and filming. They will also offer opportunities for their youth musicians to participate as guest attendees in SingVoice’s mentorship events.
*SINGVOICE新创之声2021 ENTRY CRITERIA
Participants should be:
1. Aged between 18 and 30 (as of July 1, 2021);
2. Able to compose, write, and perform their original music and grant their music rights for the sole purpose of publicity usage for their participation in SingVoice;
3. Willing to be filmed in a documentary series;
4. Not exclusively signed to a record label
Budding artists keen to participate in SingVoice can visit www.singvoice.sg for the full details and terms and conditions.
OFFICIAL SINGVOICE SOCIAL MEDIA CHANNELS