NATHAN HARTONO, J.M3 & YOKEZ DEFINE A NEW ERA WITH DYSON ZONE
6 May 2023
SINGAPORE, MAY 6, 2023 – In collaboration with Dyson's launch of their new immersive noise-cancelling headphones, Warner Music Singapore's artists Nathan Hartono, J.M3 and Yokez take the Dyson Zone™ for a test run to define a new era of wearable headphones technology.
The Dyson Zone™ is Dyson’s first wearable purifier, capturing city pollution including gas, allergens and particulate matter and cancelling unwanted noise with advanced noise cancellation and pure, high-fidelity audio. It is also a set of noise cancelling, high fidelity over-ear headphones which simultaneously deliver immersive sound to the ears, and purified airflow to the nose and mouth. The result of over a decade of air quality research and development, the Dyson Zone™ air-purifying headphones simultaneously tackle the urban issues of air quality and noise pollution.
As part of Dyson's launch campaign, Warner Music Singapore's artists Nathan Hartono, J.M3 and Yokez each took the Dyson Zone™ for a test run to showcase its usage in daily life as well as how the new technology redefines a new era of headphones experience.
Watch the 6 shorts crafted by each of the artist themselves below: