In celebration of Singapore's 56th National Day, Warner artist Nathan Hartono teamed up with the global e-commerce platform Lazada to celebrate this year's 8.8 National Day Sale - the biggest three-day nationwide sale kickstarting from Aug 8 till Aug 10. "Why don't you come along?" sings Nathan Hartono in a joyful tune.
Catch Nathan Hartono's full 8.8 National Day Sale Campaign videos on Lazada's YouTube channel:
Apart from the hero video campaign, Nathan Hartono also invited his fans to participate in the 8.8 sales through an Instagram post and a Tik Tok duet challenge where fans can sing along to the catchy 8.8 jingle that would leave them humming to it all day.
Nathan challenged himself to Lazada in a speedy 5-second rule game, where the person who grabs the most correct answers is named the winner. Did he win or lose? Find out how he did here: